Kalifornia ka miratuar nj\u00eb ligj t\u00eb ri q\u00eb ndalon reklamat me volum t\u00eb lart\u00eb n\u00eb platformat streaming si Netflix, Hulu, Prime Video dhe YouTube, n\u00eb p\u00ebrpjekje p\u00ebr t\u00eb mbrojtur shikuesit nga shp\u00ebrthimet e papritura t\u00eb z\u00ebrit gjat\u00eb p\u00ebrmbajtjes s\u00eb transmetuar.<\/p>\n
Ligji i ri, i quajtur SB 576, u n\u00ebnshkrua nga guvernatori Gavin Newsom dhe pritet t\u00eb hyj\u00eb n\u00eb fuqi m\u00eb 1 korrik 2026. Ai synon t\u00eb ndaloj\u00eb q\u00eb reklamat t\u00eb transmetohen me volum m\u00eb t\u00eb lart\u00eb se programet q\u00eb i paraprijn\u00eb apo i pasojn\u00eb ato, duke vendosur nj\u00eb standard t\u00eb ri p\u00ebr p\u00ebrvoj\u00ebn e p\u00ebrdoruesit n\u00eb platforma dixhitale.<\/p>\n
SB 576 zgjeron logjik\u00ebn e “CALM Act” \u2013 nj\u00eb ligj federal i vitit 2010 q\u00eb rregullonte volumin e reklamave n\u00eb televizionet tradicionale dhe kabllore, por nuk mbulonte sh\u00ebrbimet e transmetimit online, t\u00eb cilat nd\u00ebr vite jan\u00eb kthyer n\u00eb burimin kryesor t\u00eb p\u00ebrmbajtjes p\u00ebr miliona p\u00ebrdorues.<\/p>\n
Autor i projektligjit \u00ebsht\u00eb senatori Tom Umberg, i cili tha se e gjith\u00eb nisma nisi pas nj\u00eb ankese nga nj\u00eb qytetar q\u00eb shprehej se reklamat e zhurmshme n\u00eb platformat streaming po zgjonin foshnj\u00ebn e tij gjat\u00eb nat\u00ebs.<\/p>\n
Ligji detyron platformat t\u00eb sigurohen q\u00eb reklamat e tyre t\u00eb p\u00ebrmbushin standarde t\u00eb balancuara audio, duke shmangur ndryshimet e papritura t\u00eb volumit. Megjithat\u00eb, ekspert\u00eb t\u00eb industris\u00eb kan\u00eb shprehur shqet\u00ebsime p\u00ebr zbatimin teknik t\u00eb ligjit, pasi reklamat shpesh vijn\u00eb nga burime t\u00eb jashtme dhe jo gjithmon\u00eb kontrollohen direkt nga platformat.<\/p>\n
Pavar\u00ebsisht sfidave teknike, Kalifornia b\u00ebhet shteti i par\u00eb q\u00eb vendos nj\u00eb standard t\u00eb till\u00eb p\u00ebr platformat streaming, me gjasa q\u00eb ky ligj t\u00eb sh\u00ebrbej\u00eb si model p\u00ebr shtete t\u00eb tjera n\u00eb t\u00eb ardhmen.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kalifornia ka miratuar nj\u00eb ligj t\u00eb ri q\u00eb ndalon reklamat me volum t\u00eb lart\u00eb n\u00eb platformat streaming si Netflix, Hulu, Prime Video dhe YouTube, n\u00eb p\u00ebrpjekje p\u00ebr t\u00eb mbrojtur shikuesit nga shp\u00ebrthimet e papritura t\u00eb z\u00ebrit gjat\u00eb p\u00ebrmbajtjes s\u00eb transmetuar. Ligji i ri, i quajtur SB 576, u n\u00ebnshkrua nga guvernatori Gavin Newsom dhe pritet<\/p>\n","protected":false},"author":1,"featured_media":12192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"class_list":{"0":"post-12191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-teknology"},"_links":{"self":[{"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/posts\/12191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/comments?post=12191"}],"version-history":[{"count":1,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/posts\/12191\/revisions"}],"predecessor-version":[{"id":12193,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/posts\/12191\/revisions\/12193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/media\/12192"}],"wp:attachment":[{"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/media?parent=12191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/categories?post=12191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/tags?post=12191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}