Autoritetet italiane po hetojn\u00eb kompanit\u00eb kozmetike Sephora dhe Benefit Cosmetics p\u00ebr p\u00ebrdorimin e t\u00eb ashtuquajturave \u201cstrategji t\u00eb fshehta marketingu\u201d p\u00ebr t\u00eb shitur produkte bukurie tek vajzat e reja, nj\u00eb praktik\u00eb q\u00eb mund t\u00eb nxis\u00eb nj\u00eb obsesion t\u00eb d\u00ebmsh\u00ebm ndaj kujdesit t\u00eb l\u00ebkur\u00ebs.<\/p>\n
Autoriteti Italian i Konkurrenc\u00ebs njoftoi se po shqyrton promovimet p\u00ebr produkte t\u00eb kujdesit t\u00eb l\u00ebkur\u00ebs, si maska fytyre, serumet dhe kremrat anti-plakje, t\u00eb cilat n\u00eb disa raste duket se synonin vajza n\u00ebn 10 vje\u00e7.<\/p>\n
\u201cK\u00ebto praktika lidhen me fenomenin m\u00eb t\u00eb gjer\u00eb, nj\u00eb obsesion p\u00ebr kujdesin e l\u00ebkur\u00ebs tek t\u00eb miturit\u201d,<\/strong><\/em>\u00a0tha autoriteti.<\/p>\n Markat e kozmetik\u00ebs, t\u00eb cilat t\u00eb dyja jan\u00eb pjes\u00eb e grupit francez luksoz LVMH, duket se kan\u00eb p\u00ebrdorur nj\u00eb \u201cstrategji marketingu ve\u00e7an\u00ebrisht t\u00eb d\u00ebmshme\u201d. Kjo p\u00ebrfshinte p\u00ebrdorimin e \u201cmikro-influencuesve shum\u00eb t\u00eb rinj q\u00eb nxisin blerjen kompulsive t\u00eb kozmetik\u00ebs tek t\u00eb rinjt\u00eb, nj\u00eb grup ve\u00e7an\u00ebrisht vulnerab\u00ebl\u201d.<\/p>\n Hetimet u hap\u00ebn nga shqet\u00ebsimi se informacione t\u00eb r\u00ebnd\u00ebsishme si paralajm\u00ebrimet dhe masat paraprake p\u00ebr produktet kozmetike q\u00eb nuk jan\u00eb t\u00eb p\u00ebrshtatshme ose t\u00eb testuara tek t\u00eb miturit mund t\u00eb jen\u00eb anashkaluar ose t\u00eb paraqitura n\u00eb m\u00ebnyr\u00eb t\u00eb g\u00ebnjesht\u00ebrt. Edhe pse nuk \u00ebsht\u00eb e paligjshme t\u00eb shiten k\u00ebto produkte tek t\u00eb miturit, autoriteti paralajm\u00ebroi: \u201cP\u00ebrdorimi i shpesht\u00eb dhe i kombinuar i nj\u00eb gam\u00eb t\u00eb gjer\u00eb kozmetike nga t\u00eb miturit, pa nd\u00ebrgjegj\u00ebsim t\u00eb duhur, mund t\u00eb d\u00ebmtoj\u00eb sh\u00ebndetin e tyre.\u201d<\/span><\/p>\n Grupi LVMH deklaroi se ai, s\u00eb bashku me Sephora dhe Benefit, do t\u00eb \u201cbashk\u00ebpunoj\u00eb plot\u00ebsisht me autoritetet\u201d, por nuk b\u00ebri komente t\u00eb tjera.\u00a0\u201cT\u00eb gjitha kompanit\u00eb riafirmojn\u00eb p\u00ebrputhshm\u00ebrin\u00eb e rrept\u00eb me rregulloret italiane n\u00eb fuqi\u201d,\u00a0shtoi grupi.<\/p>\n Autoriteti shtoi se inspektor\u00ebt e tij, me ndihm\u00ebn e policis\u00eb financiare italiane, kryen kontrolle n\u00eb ambientet e Sephora Italia dhe zyrave t\u00eb tjera t\u00eb LVMH t\u00eb enjten e kaluar. Markat luksoze t\u00eb bukuris\u00eb, t\u00eb drejtuara kryesisht tek grat\u00eb, kan\u00eb fituar popullaritet t\u00eb madh mes p\u00ebrdoruesve shum\u00eb t\u00eb rinj t\u00eb rrjeteve sociale, duke krijuar nj\u00eb fenomen t\u00eb quajtur \u201cSephora kids\u201d, nj\u00eb term q\u00eb p\u00ebrshkruan lidhjen e fort\u00eb mes f\u00ebmij\u00ebve para-adoleshent\u00eb dhe produkteve t\u00eb kozmetik\u00ebs s\u00eb shtrenjt\u00eb.<\/p>\n Ky trend nxitet nga p\u00ebrmbajtja e kujdesit t\u00eb l\u00ebkur\u00ebs e krijuar nga influencues t\u00eb rinj t\u00eb bukuris\u00eb shum\u00eb prej t\u00eb cil\u00ebve jan\u00eb vet\u00eb t\u00eb mitur ose adoleshent\u00eb. Aplikacionet si TikTok dhe Instagram jan\u00eb plot me video t\u00eb vajzave t\u00eb reja q\u00eb flasin p\u00ebr kujdesin e l\u00ebkur\u00ebs dhe make-up-in.<\/p>\n Sephora m\u00eb par\u00eb ka k\u00ebrkuar t\u00eb distancohet nga ky trend. Artemis Patrick, shefe ekzekutive e Sephora North America, deklaroi n\u00eb nj\u00eb intervist\u00eb n\u00eb 2024 se \u201cne nuk b\u00ebjm\u00eb marketing p\u00ebr k\u00ebt\u00eb audienc\u00eb.\u201d<\/p>\n Trendit i \u00ebsht\u00eb kund\u00ebrv\u00ebn\u00eb komuniteti i dermatolog\u00ebve, t\u00eb cil\u00ebt argumentojn\u00eb se f\u00ebmij\u00ebt nuk kan\u00eb nevoj\u00eb p\u00ebr produkte bukurie dhe se fokusimi i hersh\u00ebm tek pamja mund t\u00eb shkaktoj\u00eb ankth mbi l\u00ebkur\u00ebn e tyre. L\u00ebkura e f\u00ebmij\u00ebve \u00ebsht\u00eb m\u00eb e ndjeshme, dhe ekspozimi ndaj kimikateve t\u00eb panevojshme rrit rrezikun e irritimit dhe sensibilizimit m\u00eb von\u00eb.<\/p>\n \u201cKozmetikoreksia\u201d i referohet obsesionit p\u00ebr t\u00eb arritur nj\u00eb l\u00ebkur\u00eb \u201ct\u00eb p\u00ebrsosur\u201d, q\u00eb mund t\u00eb \u00e7oj\u00eb n\u00eb p\u00ebrdorim t\u00eb tepruar, t\u00eb pap\u00ebrshtatsh\u00ebm p\u00ebr mosh\u00ebn ose kompulsiv t\u00eb produkteve kozmetike.<\/p>\n","protected":false},"excerpt":{"rendered":" Autoritetet italiane po hetojn\u00eb kompanit\u00eb kozmetike Sephora dhe Benefit Cosmetics p\u00ebr p\u00ebrdorimin e t\u00eb ashtuquajturave \u201cstrategji t\u00eb fshehta marketingu\u201d p\u00ebr t\u00eb shitur produkte bukurie tek vajzat e reja, nj\u00eb praktik\u00eb q\u00eb mund t\u00eb nxis\u00eb nj\u00eb obsesion t\u00eb d\u00ebmsh\u00ebm ndaj kujdesit t\u00eb l\u00ebkur\u00ebs. Autoriteti Italian i Konkurrenc\u00ebs njoftoi se po shqyrton promovimet p\u00ebr produkte t\u00eb kujdesit<\/p>\n","protected":false},"author":1,"featured_media":15381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-15380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion"},"_links":{"self":[{"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/posts\/15380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/comments?post=15380"}],"version-history":[{"count":1,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/posts\/15380\/revisions"}],"predecessor-version":[{"id":15382,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/posts\/15380\/revisions\/15382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/media\/15381"}],"wp:attachment":[{"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/media?parent=15380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/categories?post=15380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistatrend.com\/index.php\/wp-json\/wp\/v2\/tags?post=15380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}